LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on fixed air times via satellite. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and streaming s